Effective Communication – A Key to Success in Enterprise

By communication, individuals exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and enterprise relationships. The ability to change information or conversation with others is essential to the success of the individual, household or enterprise organization. It needs to be noted, nonetheless, that it is one thing to communicate but quite another thing to speak effectively.

Ineffective communication often leads to failure, as it doesn’t elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do talk, however usually not very effectively. Lack of capacity to speak successfully on the part of managers is the reason for the failure of many businesses. Every firm or business group needs an effective communication network to be able to perform properly and achieve its set objectives. In this article, the focus will be on the indispensable role which effective communication plays within the each day functioning of a business organization. We shall start by looking on the which means of efficient communication from different angles and go on to examine its significance as well as how it might be achieved in business.

Looking on the Which means of Efficient Communication from Completely different Angles

The ultimate goal of every form of communication – face-to-face assembly, telephone discourse, teleconferencing, videoconferencing, interview, e-mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what efficient communication is about. It’s about guaranteeing that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In other words, effective communication is the one that achieves the results for which it is intended.

Communication can be looked at from completely different angles, such as the mode of expression (oral or written, or even non-verbal communication), the aim of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication might be inside (within the organization) or external (with outsiders). It can be interpersonal or group communication; interpersonal when it involves two people and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There may be also mass communication which has to do with speaking with the lots by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it leads to the desired feedback.

Oral communication entails the usage of spoken words and could take the form of face-to-face dialog, interview, telephone discourse, voice mail, conferences, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits fast feedback as well as rapid response to feedback. Participants can ask questions and get quick clarification. Moreover, gesture and facial features can be used to reinforce the meant message. The limitations of oral communication include susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, involves the usage of written words. It could possibly come within the forms of business letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in which means; thus, it may be considered as a super medium for lengthy and complicated messages which, if relayed orally throughout many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can easily be reproduced in lots of ways (e.g. photocopying) and distributed to many recipients. One among its main limitations is delayed feedback; the reading of long documents may be boring and the writing of a reply may be delayed by a number of other factors. Written communication additionally lacks the presence of gesture, facial features and other forms of body language capable of reinforcing that means in communication.

The selection of medium of communication depends on the nature of the message to be transmitted. As earlier observed, while the written medium is the perfect medium for transactions that require everlasting documentation, the oral medium is right for messages that require immediate feedback. One has to consider the circumstances so as to determine whether or not to use a telephone call, a face-to-face assembly, an email, a typed and signed doc, etc. The factors to be considered when selecting the medium of communication embody: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the need for future reference, the nature and size of the audience, etc.

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